Pengaruh Pengetahuan Produk, Religiusitas dan Kualitas Produk Terhadap Keputusan Pembelian Produk Makanan Olahan Halal di Kota Bogor

This study aims to determine the effect of product knowledge, religiosity, quality on decision buy halal processed foods. The independent variable in this are religiosity dan quality, while dependent is decision. research method used quantitative. data were collected through questionnaires with google form application which distributed consumers who had bought consumed foods Bogor city. Amount respondents as much 100 respondents. analysis Structural Equation Modeling (SEM) approach Partial Least Square (PLS). results showing knowledge has a positive but not significant and have knowledge.
 Keywords : Halal Processed Foods, Product Knowledge, Religiosity Quality